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The Results Of The Final Clothing Show Are Very Hot. The Macro Data Will Show The Embarrassment Of The Textile Industry.

2019/6/12 10:01:00 93

Clothing PerformanceMacro Data

According to the data released by the National Bureau of statistics, in April, the total volume of retail sales of consumer goods increased by 7.2% compared with that of the previous year, and the retail sales of consumer goods above the limit increased by 2%. The consumption of clothing shoes and hats and needle textiles decreased by 1.1% compared with the same period last year.

This is

For the first time in 10 years, negative growth occurred.

The industry has a view that

"2019 will be the opening year of China's garment industry."

So what has happened since this year? After the sports brand was removed recently, a quarterly report of 15 clothing brands or related listed companies was compiled, and statistics showed that only 8 net profit margins showed an increasing trend.

The net profit decline in the enterprise, all fell to two digits, the highest decline of 94.40%.

A retail personage told reporters that China's apparel industry has gone through more than 15 years of golden age, and prices are soaring all the way.

In particular, men's clothing, casual brand shirt, tag price will be two thousand or three thousand yuan or even four thousand or five thousand yuan.

and

Now the market begins to calm down and enter the adjustment period.

Terminal clothing related listed companies

Double performance

The reporter collected a quarterly report of 15 clothing related listed companies.

After sorting out, in the net profit index, it is clear that only 8 growth, the highest increase of 40%.

There were 6 companies with net profit falling, the highest decline of 94.40%.

There was also an undisclosed profit margin, but the information disclosed showed that sales fell by 10.8% over the same period last year.

Net profit growth of enterprises, the best performance is nine herd king.

Its first quarter report shows that the company achieved operating income of 800 million yuan, an increase of 7.2% compared with the same period last year, the net profit attributable to shareholders of listed companies was 270 million yuan, an increase of 40.12%.

In the first quarter, there were 703 JOEONE outlets, including 11 new businesses, 7 closed houses, 1690 stores, 23 new businesses and 45 closed stores.

Closely followed by earth element.

During the period, the company's revenue was 584 million yuan, and its net profit amounted to 195 million yuan, up 32.58% from the same period last year.

But the company also said that the net profit increase was mainly caused by the government subsidy of nearly 50 million yuan.

The scale of opening stores is also increasing. According to the introduction, the number of high-end brands DAZZLE, high-end women's clothing DIAMOND DAZZLE, and younger women's wear d 'zzit in its three top brands has increased by 24 in 2018 compared with the same period in the same period last year.

As of December 31, 2018, there were 1062 retail outlets in mainland China, Macao, China and Japan.

The growth rate ranked third for Semir clothing, which rose 63.90% in the first quarter of 2019. Net profit attributable to shareholders of listed companies was nearly 350 million yuan, an increase of 11.06% over the same period last year.

The company said that revenue growth was mainly due to the growth of domestic leisure and children's clothing sales and the merger of children's clothing group Kidiliz income.

The first quarter net profit growth also reached 11%.

It is worth noting that the company's net profit has maintained double-digit growth for 10 consecutive quarters.

The growth of profits is due to continued increase in R & D investment and collaboration at the group level.

In addition, the positive fashion of men's and women's clothing brands respectively increased by 10.51% in the first quarter, and the net profit of men's clothing brand seven wolves increased by 9.45% compared to the same period last year. The profit of men's Wardrobe "Hai Lan home" increased by 6.96% compared to the same period; the net profit of Ruyi group increased 4.79%.

Net profit fell, and the decline was generally large.

From the data, we can see that the growth rate of net profit is generally around 10%.

However, the decline in net profit is somewhat fierce.

La Natsu Bell's first quarter report shows that during the period, the company achieved a revenue of 2 billion 372 million yuan, down 6.94 percentage points year-on-year, and net profit attributable to shareholders of listed companies fell 94.40% to 9 million 751 thousand yuan.

The company believes that this is mainly caused by insufficient consumer confidence and a large number of offline outlets.

Affected by the number of Direct stores, the decline in terminal passenger flow and the increase in the proportion of over season sales, the first quarter income of LaChapelle, Puella, 7Modifier and LaBabit in the main women's clothing brands of La Xia Ba decreased by 26.65%, 29.76%, 22.91% and 23.06%, respectively.

Vigna S achieved operating income of 688 million 300 thousand yuan in the first quarter, down 8.71% from the same period last year, and the net profit attributable to shareholders of listed companies was 13 million 290 thousand yuan, down 79.59% compared to the same period last year.

Data show that the brand revenue of wnnasse has declined, of which the main brand VGRASS revenue fell 12.24%; TEENIE WEENIE revenue fell 7.49% year-on-year; cloud brocade revenue fell 1.6%.

While the daily fashion is revealed in a quarterly report, the net profit attributable to shareholders of listed companies fell by 71.99% compared to the same period last year when revenue grew 5.5%.

The company said that the main reason is that the business performance of the new open shop has not yet been achieved, and is affected by the high base in the first quarter of 2018.

In the first 3 months of this year, Taiping bird achieved a profit of 1 billion 659 million yuan, down 4.5% compared to the same period last year, and attributable net profit fell 34.9% to 86 million 590 thousand yuan over the same period.

According to the brand division, many brands of LEDIN wear down to varying degrees.

In particular, PEACEBIRD menswear revenue fell 11.6%, the largest.

In the same period, Metersbonwe realized operating income of 1 billion 728 million yuan, a year-on-year decrease of 20.68%, and net profit attributable to shareholders of listed companies was 38 million 348 thousand yuan, a decrease of 23.92% compared to the same period last year.

The company said that the strategic adjustment of channel upgrading is being carried out and that its short term performance has been affected due to the closure of direct and inefficient stores.

But fortunately, the effect of joining the channel development showed that the first quarter witnessed a two digit increase in franchise revenue.

A quarterly report released in 2019 showed that its operating income was 3 billion 200 million yuan, down 38.73% compared to the same period last year, and its net profit attributable to shareholders of listed companies was 107 million yuan, down 32.36% compared to the same period last year.

In the terminal market, men's wear is worse than women's clothing.

Reporters learned from some shopping malls in Guangzhou show that sales of clothing categories are not as good as those in previous years, and men's clothing pressure is even greater.

In fact, in recent years, the men's wear market has been steadily expanding.

According to the statistics of the National Bureau of statistics, the sales revenue of men's clothing industry in China has increased year by year, and the average annual growth rate has been maintained at over 10% in the 2014-2017 years.

In 2017, domestic menswear sales revenue reached 670 billion 251 million yuan, an increase of 11.54% over the same period last year.

The figures for 2018 were not released, but according to the growth rate of over 10% in the past year, the sales of men's clothing in 2018 amounted to about 750 billion yuan.

"Along with the expansion of the market scale, the price of clothing has gone all the way, and even some of them are too high."

In some high-end shopping malls, the price of a casual shirt is two thousand or three thousand yuan, or even four thousand or five thousand yuan.

The personage thinks, the development of garment industry also has periodicity, should be entered into adjustment period at present.

In the adjustment period, women's clothing is easier to pform, so the market pressure will be smaller.

If women's clothing is more flexible in marketing, they can add more experience elements.

But men's habit of buying clothes is different from that of women. The same marketing means may not be effective for men.

Macro manufacturing data,

The most recent display of the embarrassment of the textile market is most incisive.

Recently, the National Bureau of statistics issued the China Purchasing Managers Index in May, of which the Manufacturing Purchasing Managers Index (PMI) was 49.4%, down 0.7 percentage points from last month, and the manufacturing industry further dropped.

Over the past year, PMI has been declining overall, especially in the past 19 years, which has been lingering around 50%.

Analysis of PMI from the scale and classification of enterprises

From the scale of enterprises, the PMI of large enterprises is 50.3%, down 0.5 percentage points from last month, still higher than the critical point; the PMI of small and medium enterprises is 48.8% and 47.8%, down 0.3 and 2 percentage points respectively.

In the past six months, the PMI of large enterprises has been above 50%, indicating that the overall situation of large enterprises is better, while the PMI of small and medium-sized enterprises is all 50%.

According to the classification index, production index and supplier delivery time index are higher than the critical point in the 5 classification indices of manufacturing PMI. The new order index, raw material inventory index and employment index are below the critical point.

The production index is above the critical point, indicating that manufacturing production continues to expand.

The new order index below the critical point indicates that the manufacturing market demand has dropped.

Raw material inventory index below the critical point shows that the main raw material inventory of manufacturing industry has narrowed down.

The employee index is below the critical point, indicating that the volume of employment in manufacturing enterprises is down.

The supplier delivery time index is above the critical point, indicating that the delivery time of manufacturing material suppliers has increased.

When we wonder how business is difficult and how no product is produced, macroeconomic data actually illustrate the overall situation of the manufacturing sector.

As far as our textile industry is concerned, it can be said that it fits well with the change of economic data.

Textile market macro economic micro expression

On the scale of enterprises, the number of textile enterprises above Designated Size with annual revenue of 20 million yuan has decreased from 22 thousand in March 2011 to more than 19 thousand in the end of 2018.

Big companies are fighting hard to destroy cities, while small companies are struggling to support them.

The change of raw material inventory index may be felt by the weaving mills of all sizes.

According to the monitoring data of China's silk net, the loom operation rate in Jiangsu and Zhejiang provinces has been maintained at 8-9, but production and sales are not good. The stock prices are already high for 41-42 days, compared with 24 days in the same period last year.

Weaving factories are having a bad time, raw materials factories are also affected, polyester production and marketing are mostly concentrated in 5-7, and the whole warehouse has 14-22 days.

The stock that keeps going down has also lowered the price of the product. The grey cloth has reached the point of "no profit but no loss", and raw material price is not in shock or decline.

The dyeing plant without inventory pressure has its own performance on the other two indexes.

First, the index of employees: according to the feedback from dyeing factories in Shengze, the overall operating rate of the factory is now 5-6, and the workers have been taking turns.

Workers are also suffering from reduced income due to reduced working hours, but they are not brave enough to find their jobs again.

The change of supplier delivery time index is particularly evident in dyeing plant production. In the past, 15 days long, a month or even longer, the delivery period became less than a week, and delivery could be delivered in 3-4 days.

The dye factory which firmly grasps the right to speak is also a scene of heavy anxiety and heavy burden. In this season of dye up fees, there has been a decrease in dye charges.

The new order index is the most important problem in all aspects of production, but the reduction of orders in raw material factories, weaving factories and dyeing factories is due to the reduction of orders from traders.

According to our visit, the number of orders for traders has been greatly reduced. In the first half of the past, they were usually busy for 3-4 months, but basically this year is 1-2 months.

Now most of the traders are giving customers proofing proofing, the proofing period is far ahead of the same period last year, and the requirements are very high. Repeated proofing and sending samples are hard to meet customer demand many times. Orders are suspended and delayed. The whole industry chain seems to be "suspended" from the source.

Macroeconomic data is not high and unreachable. Its response to the textile industry is very accurate.

Through manufacturing data, we can see the development status and future trend of our textile industry.

Of course, the future situation may not be very optimistic. We need to set our mind free from arrogance and impetuosity, avoid confrontation with big companies, attach importance to innovation and research and development, conform to the trend of pformation and upgrading, and focus on differentiation to find other people's concerns.

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