The 23Rd Humen Fashion Fair&2018 Humen Fashion Week
On November 25, the 23rd China (Humen) International Garment Fair and 2018 Humen Fashion Week (hereinafter referred to as the "Service Fair"). This year's trade fair successfully built "four platforms", namely, docking platform, industrial stand, fashion runway and exhibition stage.
Docking platform
On the one hand, this comprehensively upgraded clothing trade fair has intensively demonstrated the "Humen characteristics" clothing supply chain to the world, covering women's clothing, children's clothing, men's clothing, and China Popular fabrics , printing creativity, etc. On the other hand, the industry docking has also realized the "whole industry chain mode" - from the docking of buyers, professional buyers and clothing brand enterprises, clothing market; The connection between the upstream and downstream fabric enterprises, printing enterprises and garment enterprises.
The first is to continue to layout global marketing, invite more than 110 overseas merchants from dozens of countries, including Britain, Germany, France, Italy, Canada, Russia, the United States, Ukraine, Ireland, Spain, Tunisia, etc. to the conference to purchase, and achieve fruitful trade orders, which provides new impetus for foreign trade for Humen Garments.
Secondly, with the concept of "cooperation and integration" The 2018 National Textile and Garment Enterprises Humen Matchmaking Exchange Conference with the theme of "Sharing and Win win" is the first large-scale cross regional industry docking exchange conference in the history of Humen Garment Fair. Leaders from relevant departments, industry associations (chambers of commerce) Textile clothing More than 260 enterprise bosses gathered in Humen, together with 120 enterprises in Humen, to conduct all-round docking on the textile and clothing industry.
In addition, there are 2018 Humen Fumin Original Fashion Clothing Purchase Festival and other docking, as well as static exhibition and dynamic walk show of the exhibition.
Exhibitors generally responded with fruitful results. According to the investigation and return visit of the organizing committee, first, the transaction was hot, and most exhibitors received on-site orders of different sizes. The second is the great expansion of marketing network. Many enterprises have signed a franchise agency agreement, and the response is enthusiastic. For example, ECA, Manuka, Adiulin and other enterprises have five merchants from other provinces. Another businessman from Bangladesh ran to the organizing committee of the Fair, hoping that the organizing committee could help him recommend the manufacturers of jeans and T-shirts. Third, through the exhibition, the brand popularity has been greatly improved, such as Sen Huer, Xilin, Sanmu Bidi and Li Gao. Fourth, it strengthened the industry exchange, learned new and cutting-edge information, found its own shortcomings, and improved the awareness of learning and innovation, such as enriching people, clothing printing creative boutique exhibition area, etc.
Stand of industry
The media meeting of this trade fair sent a new signal of industrial development. Now, Humen clothing industry is focusing on the new orientation of "technology, fashion, and green" industry development, highlighting the five key points of "technological innovation, fashion design, brand driving, platform construction, and industrial chain coordination", and vigorously promoting industrial transformation and upgrading, Accelerate the transformation of clothing industry from manufacturing industry to creative industry, fashion industry, green industry and cultural industry, and promote high-quality development of the industry.
While holding the four-day Vanke Creative Fashion Carnival, Humen also launched another new fashion industry carrier - Dongguan (Humen) Garment Enterprise Headquarters Base. The base, also known as Binhai Fashion Street, is located in Vanke Cloud City, with a total construction area of 26000 square meters. It is committed to gathering high-end industrial elements, providing online and offline incubation services, exploring the industrialized operation of Humen fashion clothing brands, designs, etc., creating an ecological platform focusing on light fashion clothing, demonstrating a more international, fashionable and diversified image of Humen fashion industry, and helping the Humen clothing industry to update, iterate, transform and upgrade.
Liu Zhanhong, a reporter of the China Industrial and Commercial Times, wrote in the article "From low-end wholesale to high-quality development" Humen Garment Benchmarking Era Solves the Industry Proposition "The long article highly praised that this trade fair has once again solved the industry development proposition, marking a new navigation mark for the high-quality development of Chinese clothing. Zhang Guidong, a reporter of China Textile News, said that the Humen Clothing Fair is a microcosm of industrial development, and the scale of industrial development presented has already subverted the common people's imagination of a small town.
Participation“ 2018 National Textile and Clothing Enterprises Humen Matchmaking Exchange ”Li Gang, president of Henan Garment Association, said with deep feeling, "We must seriously think about how a piece of clothing has made Humen Town today. Looking at the reality of economic and social development in Humen Town, we can see how strong the driving power of this industry is."
Chen Zhuo, the general manager of Italy Australia, said in his WeChat circle of friends: "Humen is just a small town, but he has the strength to fight hard. Humen Garment Exhibition has lasted 23 years, and has always been committed to the direction of industrial development. How can it not be awe inspiring? I applaud Humen! Cheer up!"
This trade fair is a grand stand for Humen and even China's textile and clothing industry. On the one hand, high-end forums such as the "Belt and Road" cross-border e-commerce development forum for China's textile and clothing industry, the China textile and clothing supply chain (Humen) forum, and the "battle and victory forum" for China's (Humen) maternity and infant industry were held; On the other hand, the 19th "Humen Cup" International Youth Design (Women's Wear) Competition Finals, 2018 China Fashion Printing Creative Boutique Exhibition, Designer Original Exhibition, the 39th (autumn and winter 2019) China Fashion Fabric Exhibition, Humen Brand Social Responsibility Exhibition, etc. were also held, presenting new processes, new technologies, new forces New trends, etc.
Fashion runway
The 2018 Humen Fashion Week focuses on the "Humen Cup" International Youth Design (Women's Wear) Competition, which has received 3236 entries from more than 10 countries and regions, including Ukraine, Russia, Malaysia, South Korea, Poland, and so on. In the end, Chinese contestant Hu Mingfang won the gold medal with his work "Shape of Things, Clothes Hidden in Things". Also held the 6th China (Humen) International Children's Wear Online Design Competition Award Works Exhibition.
The show is also a grand stand for popular trends at home and abroad, including the joint show of Chinese and French cutting-edge designers, as well as the local enterprises Yichun, Zimple, Italy Australia, ANOTHER ONE、 Hanfis, Yihuaxun, Senhuer, ECA, Manuka and other brands as well as Fumin Company's special shows have brought the audience a top fashion feast.
The fashion show once again invited a number of new Silk Road famous models to perform, including Yang Lan, the runner up of the National Finals of the New Silk Road China Model Contest, Wencheng Meizi, the third runner up, Lv Ranbei, the top ten, etc.
Wu Yingna
He Zu'er
Zhao Ruojun (left), Pan Yilin (middle), Li Peishan
A number of Miss World also made a brilliant debut during this trade fair, including Wu Yingna, the 52nd Miss World Asia and Oceania American Queen, the champion of the New Silk Road Model Contest, the 68th Miss World Guangxi Champion, Wang Yi, one of the top ten Chinese finalists in the 68th Miss World China Finals, Hu Dan, the 68th Miss World Fujian Champion He Zu'er, the top 20 of the 67th Miss World China finals, and the top ten of the 67th Miss World Guangdong China finals. He Zu'er is a native of Humen. They lead the performance of the Fumin special show and related activities. It also attracted many Miss World to watch the show, including Zhao Ruojun, the 68th Miss World champion in eastern China, Pan Yilin, the 68th Miss World champion in southern China, the image ambassador of the New Silk Road, and Li Peishan, the 68th Miss World champion in western China.
There are also many online celebrities coming to the live broadcast, including Huan Baoer and Yiwan, who have more than 2 million fans.
Stage for display
Exhibitors have expressed that they have effectively displayed and improved their image and gained many potential partners through their participation. At the same time, many brand enterprises participating in the fashion show also demonstrated good brand image and strong enterprise strength in the industry through the trade fair.
In order to encourage exhibitors to improve their brand image, this Fair will continue to hold a special activity of booth image evaluation, with a total of 7 awards. Folli Follie, ANOTHER ONE、 Sen Huer won the most fashionable touch award, the most fashionable art award and the most market potential award respectively; The social responsibility exhibition area won the most popular booth award; The most popular audience award, the most brand style award and the most fashionable and creative award are respectively awarded by Yichun and Folli Follie and MO · Mo obtained.
The media gathered at this fair. On the basis of continuing to use many national authoritative media, including China News Service, China Industrial and Commercial Times, China Textile News, more than ten provincial TV stations in China and local mainstream media, we strengthened the promotion of new media, introduced Tencent, Today Headlines, iQiyi and other well-known video media for live broadcast, and also launched live picture broadcast for the first time. They formed a super media group to conduct comprehensive and multi-dimensional publicity and report on this trade fair, forming a strong propaganda offensive, greatly improving the influence and radiation of the trade fair, enhancing the image of Humen clothing industry and Humen city, and fully highlighting Humen as "China's famous clothing city", "China's famous women's clothing town", "China's famous children's clothing town" The unique charm of the "Demonstration Area for the Establishment of National Apparel (Casual Wear) Industry Famous Brands".
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