From A Pair Of Pants To A Famous Clothing Town In China
Xiliu Town, Haicheng City, which is located in the south of Liaoning Province and the northern end of Liaodong Peninsula, has developed into a famous clothing town in China after 40 years of "starting from making a pair of pants", and has created a clothing industry cluster with Northeast China and Inner Mongolia as the main market, radiating across the country and selling to the world.
A few days ago, the reporter visited Xiliu Town to explore the "Getting Rich" of the clothing industry.
Start with "the first pair of pants"
"Children's new clothes, New Year's Eve dishes, and gifts for visiting relatives and friends are all ready for the Xiliu New Year Festival!" Once the official short video was released, many residents near Xiliu Town were surprised and said, "Is there such a good thing?" "Go and have a look tomorrow."
This is the first annual goods festival held by Xiliu Clothing Market years ago. From clothing to gifts, from fresh food to non-staple food, the annual festival lasted 10 days, with more than 100 booths, and received nearly 50000 customers in total. In addition, the "Belt and Road" import commodities exhibition area was specially set up for the Xiliu New Year Festival, and many commodities from Russia and other countries attracted the attention of consumers.
"We decided to hold the New Year Goods Festival, on the one hand, to bring convenience to merchants and consumers, and on the other hand, to create a festive atmosphere for the Spring Festival." Yin Yuquan, secretary of the Party Committee of Liaoning Xiliu Garment Business Management Group Co., Ltd., told the China Business Daily reporter.
In fact, the constant thinking of new methods and taking new actions is the key to the development of Xiliu from an unknown town to a famous town of pants and cotton clothes in China.
"Since the development of Xiliu, there are two people we can't forget: Ding Qishan, the 'first person in Xiliu clothing market', and Li Tieying, the then secretary of Liaoning Provincial Party Committee and Haicheng County Party Committee." Yin Yuquan introduced to reporters.
In 1978, Ding Qishan, a farmer, bought cloth at the price of only one pair of trousers to save costs. He made two pairs of trousers by himself, one of which was quickly bought by his neighbors. It was this "first pair of trousers" that not only made Ding Qishan earn 4 yuan, but also let him inadvertently see the "flame" of becoming rich. Later, Ding Qishan mobilized his family to make pants together. Soon after, neighbors also joined in, making Xiliu garment industry from scratch.
In the early 1980s, the Xiliu clothing market took shape. In 1984, Li Tieying, then Secretary of the CPC Liaoning Provincial Committee and Secretary of the CPC Haicheng County Committee, came to Xiliu for an investigation and put forward the market concept of "making things flow smoothly and making money reach the three rivers", which pointed out the direction for the development of Xiliu Town, and also made the clothing industry here more formal and large-scale.
At present, Xiliu garment market has formed a professional market cluster led by professional market, supported by supporting processing, and supported by supporting services, covering an area of 4.5 square kilometers, with 10 single markets, 26200 stalls, 23000 employees, more than 50000 person times daily passenger flow, and more than 20000 kinds of goods covering 40 categories, such as clothing, fabrics, accessories, etc, The annual sales revenue reached 80.3 billion yuan.
"Xiliu Garment Market mainly has the advantages of good quality and low price, focusing on mass consumption, wholesale volume, fashionable style, convenient and flexible marketing methods, and its market share not only takes the lead in the three northeastern provinces and Inner Mongolia Autonomous Region, but also radiates in Zhejiang, Fujian and other provinces. In addition, it is also sold to South Korea, Russia, North Korea, South Africa, Central Asia and other countries and regions through border trade. The total production and sales of men's trousers rank first in the country. " Yin Yuquan said.
Focus on "cost performance" benefiting people
Referring to the main route of the Xiliu clothing market, Yin Yuquan believes that "it is mainly the cost performance ratio".
"The biggest feature of our clothing is its high cost performance. On the premise of trustworthy quality, the average price of a cotton padded jacket is about 120 yuan, and that of a down jacket is only 180 yuan to 280 yuan," said Yin Yuquan.
"It has always been our expectation and insistence to make people rich and live a happy life." When talking about benefiting people, Yin Yuquan believes that this is the original intention and mission of Xiliu clothing market management.
Xiliu Garment Market spares no effort in seeking benefits for businesses and consumers. Taking the real estate brand Chaopeng as an example, its flight suits, outdoor jackets, overalls and other clothing categories are beautifully designed and of excellent quality, and even many foreign customers come to seek cooperation. For such excellent real estate brands, Yin Yuquan said that he would continue to increase support for them in the future, "striving to further improve the popularity of real estate clothing brands."
Previously, Xiliu clothing market was dominated by traditional wholesale mode, but after discovering the retail intention of some merchants, Xiliu tried again. In December 2023, the first "Cotton Clothes Festival" will be held here, and more than 400 businesses including the real estate cotton clothing brands such as Emperor Clothes Saint Jewelry and Ancient Iron Knight will participate in the exhibition. During the activity, the Xiliu Market put forward the slogan of "one piece is also a wholesale price", and polished the gold lettered signboard of "China's Famous Cotton Garment Town" with the mode of wholesale and retail.
Moreover, from the perspective of mutual promotion between regional policies and local enterprises, under the leadership of Haicheng Municipal Party Committee and Municipal Government, Xiliu Garment Market has continuously implemented policies such as the Three Year Action Plan for the High Quality Development of Haicheng Textile and Garment Luggage Industry, the Implementation Plan for the High Quality Development of Xiliu Garment Market Cluster, and increased market investment attraction, Implement the development strategy of "strengthening the chain, supplementing the chain and extending the chain" of the textile and clothing industry, and promote the overall revitalization and high-quality development of Haicheng's textile and clothing industry.
"In 2023, we have completed two major events in Xiliu clothing market cluster. One is to upgrade the market cluster management from the original town level to the city level in April under the market-oriented management and operation system led by the government and enterprises; The other is that in September, we successfully held the "2023 China Xiliu Import and Export Commodity Fair and Xiliu International Fashion Week" event, through more than 10 large-scale parallel activities, which comprehensively demonstrated the industrial strength of Xiliu's clothing industry, built an effective platform for connection and cooperation for the local clothing industry in Xiliu, and improved the popularity and influence of Xiliu. " Yin Yuquan said.
In the future, Xiliu garment market will continue to adhere to the cost performance line, strive to achieve "the highest cost performance, the lowest cost, and the widest channel", and further let the garment industry benefit the four sides.
"In the next step of work, we will focus on building a hundred billion level market cluster, continue to practice the theme of 'serving the people', adhere to the concept of 'strong leading, brand building, chain supplement, and business development', and promote the continuous upgrading, development and expansion of Xiliu professional market cluster as a whole." Yin Yuquan said. (Reporter Yu Jiaxin)
(Source: Xinhuanet)
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